SameTaste is Positioning to Dominate the Post-Smoking Tobacco Industry

David Keller
4 min readSep 12, 2023


The tobacco industry is on the brink of a monumental transformation, driven by changing consumer preferences and a global push towards healthier lifestyles. As big tobacco companies and governments worldwide intensify their efforts to dissuade traditional combustion-based tobacco consumption, the stage is set for vaping and e-cigarette manufacturers to claim a substantial portion of the market share. Among these disruptors, SameTaste stands out with its innovative high-tech approach and is poised to redefine the landscape of smoking alternatives over the coming decade.

At the heart of SameTaste’s innovation lies a remarkable shift in the way we perceive and experience tobacco alternatives. Unlike conventional e-cigarettes that often fall short of delivering the authentic satisfaction of traditional cigarettes, SameTaste has meticulously engineered a solution that bridges the gap between the two worlds by tapping into managements prior experience with jet propulsion technology. The company’s breakthrough lies in their ability to recreate not just the taste but the entire experience of smoking a traditional cigarette, effectively revolutionizing the vaping industry.

Central to this paradigm shift is SameTaste’s distinctive process, which produces the cigarette’s flavor and essence within the confines of their state-of-the-art factory. This departure from the norm is a game-changer, ensuring that the sensory pleasure and familiarity of the chosen tobacco brand are expertly captured and faithfully reproduced. Even seasoned smokers from major tobacco companies vouch for the uncanny resemblance SameTaste’s product has to their traditional counterparts, marking a milestone in reduced-risk options that transcends current offerings.

What sets SameTaste apart is its relentless pursuit of an equivalent smoking experience. The company’s design concentrates the pivotal part of the cigarette, housing the desired flavors, in the central section. This strategic placement enhances the taste as the heat source approaches the mouth, a crucial aspect for replicating the genuine smoking sensation. Moreover, SameTaste has mastered the art of controlled heating within the critical temperature range of up to 200 degrees, preventing the emergence of undesirable aftertastes and harmful byproducts.

The technical edge behind SameTaste’s product revolves around their mastery of temperature-based taste manipulation. The process hinges on capturing a specialized gas rich in taste and aroma compounds, and then converting it into a liquid state through proprietary techniques. Unlike conventional methods that necessitate expansive systems, SameTaste’s breakthrough lies in their ability to accomplish this transformation within compact setups. Their sophisticated computerized system, bolstered by an array of patents, empowers precise control over heating dynamics and other critical parameters, resulting in unparalleled brand-specific taste reproduction.

The implications of SameTaste’s disruptive technology are staggering:

— The Decline of Tobacco Cigarettes: Leading industry reports project the demise of tobacco cigarette sales within the next 10–15 years. With SameTaste’s innovation, the transition towards safer alternatives will gain additional momentum.

— Addressing Health Concerns: The health risks and environmental pollution associated with combustion-based tobacco are driving consumers away. SameTaste’s solution promises a 95% reduction in harmful substances, making it an attractive proposition for health-conscious individuals.

— Vapes Redefined: While vapes initially attempted to fill the void left by traditional cigarettes, they struggled due to the disparity in taste and experience. SameTaste’s achievement of replicating the authentic taste without the drawbacks is a game-changer, redefining the potential of vaping.

— Empowering Initiatives Already in Place by Major Tobacco Companies: Even established tobacco giants recognize the need for alternatives. SameTaste’s offering aligns with this strategic shift and opens avenues for collaboration between the disruptor and the established players, including possible M&A activity from a major brand like PMI, Altria, BAT, and more.

In conclusion, SameTaste’s innovative approach to tobacco alternatives holds the potential to reshape the industry’s landscape. As society increasingly embraces healthier choices and governments tighten regulations around combustion-based tobacco, SameTaste’s ability to provide an authentic, risk-reduced, and satisfying smoking experience sets it apart. With the demise of traditional cigarettes on the horizon, SameTaste is well-positioned to usher in a new era of smoking alternatives, forging a path towards a cleaner and healthier future.



David Keller

Market analyst into the intersection of technology, finance, society, politics, and macro-econ. Straddles the NY-TLV axis. Fortis Fortuna Adiuvat.